ECHO ZHENG  ︎


SELECTED PROJECTS
Brand Identities: 
1. MoSAT Museum
2. Just B Spa Room
3. Wanna Go!
4. Cloud Gate Dance
    Company Rebranding

Typography Design:
1. The Tree of Rain Waiting
2. Ash Typeface
3. Witness

Editorial Design:
1. The walking trace Archive
2. Temporary NYC Life
3. Decoding Symbols
4. Time is Accumulation


Echo Zheng
Echo is a graphic designer now based in Amsterdam and Beijing.
She is a graduating student from the School of Visual Arts, and is currently gaining her master's degree at Design Academy Eindhoven. Her work includes branding, multi-media combinations, and visual experiments. She is also a UI/UX designer.
ehcozheng910@
gmail.com

︎
Mark

Time is Accumulation



21 Mar-21 Apr
Zine design and Scupture design

           Time is invisible in people's daily life. We don't even realize that time is passing by every second. I keep considering what time is. How can time be represented? Then I made this sculpture by using rice and clay to form the "TIME." The accumulation of rice means the weight of time. Based on the statue, I combined the medieval layout style with the modern one and came up with a zine about time. Chinese people eat rice every day. The accumulation of rice represents the rice we eat all our life. When we look at the numerous rice around these four letters, we can visualize how long we have lived in this world. On the other hand, each person looks like a grain of rice. People are tiny compared with infinite time.






Mark