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ECHO ZHENG  ︎


SELECTED PROJECTS
Brand Identities: 
1. MoSAT Museum
2. Just B Spa Room
3. Wanna Go!
4. Cloud Gate Dance
    Company Rebranding

Typography Design:
1. The Tree of Rain Waiting
2. Ash Typeface
3. Witness

Editorial Design:
1. The walking trace Archive
2. Temporary NYC Life
3. Decoding Symbols
4. Time is Accumulation


Echo Zheng—
Echo is a graphic designer now based in Amsterdam and Beijing.
She is a graduating student from the School of Visual Arts, and is currently gaining her master's degree at Design Academy Eindhoven. Her work includes branding, multi-media combinations, and visual experiments. She is also a UI/UX designer.
ehcozheng910@
gmail.com
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Mark

THE TREE OF RAIN WAITING


2023 April
Typography design and Installation
This is a two-month installation featuring a flat mirror device with elements of performance art.  I put 13 different Chinese poems about rain on 13 silver mirror paper  designed as ancient amulets that can summon rain. I hung up those patterns outside and waited for the rain. The green leaves and branches were all reflected on the mirror, and one would only notice the numerous patterns upon closer inspection. These patterns encompass the anticipation of rainwater and reflections on the relationship between nature and humanity.
Chinese Typography Design

In essence, this installation explores the relationship between human technology and nature, differences between the past and present, and the collision of new and old. Qingcheng Mountain is a place rich in rustic charm, natural beauty, and temples. It holds a profound connection between the old and the new, as well as people's longing for and devout wishes towards nature, all of which align with the central theme of my work. I hope to demonstrate through this installation that human creations and nature can coexist harmoniously by reflecting the original forms of nature's plants.
Video Link: https://www.instagram.com/reel/CtbKTqKPSlX/?igshid=MzRlODBiNWFlZA==
Mark
Running on Cargo