ECHO ZHENG  ︎


SELECTED PROJECTS
Brand Identities: 
1. MoSAT Museum
2. Just B Spa Room
3. Wanna Go!
4. Cloud Gate Dance
    Company Rebranding

Typography Design:
1. The Tree of Rain Waiting
2. Ash Typeface
3. Witness

Editorial Design:
1. The walking trace Archive
2. Temporary NYC Life
3. Decoding Symbols
4. Every Archive 仪


Echo Zheng
Echo is a graphic designer now based in Amsterdam and Beijing.
She is a graduating student from the School of Visual Arts, and is currently gaining her master's degree at Design Academy Eindhoven. Her work includes branding, multi-media combinations, and visual experiments. She is also a UI/UX designer.
ehcozheng910@
gmail.com

︎
Mark
EVERY ARCHIVE 仪25 JUN-25 SEP
Every Archive 仪
Editorial design, @every.archivemagazine vol. 01 RITUS.

Taking “objects” as a thread, every archive explores the cultural narratives and grounded values of artifacts in contemporary contexts through magazines, exhibitions, and research.

What defines Ritual/Ritus?🪡

In the past, it was ritual bathing, incense, fasting, and sacrifice.
Today, it may be a pack of popcorn before movie night,
a stick of sandalwood lit after work,
or a meal captured before the first bite.

From collective to personal, from elaborate to simple,
Rituals are constantly rewritten.
Yet the questions remain:
Who defines their form?
And what keeps our desire for order and solace alive?


何以为「仪」?
在古代,它是沐浴焚香、禁食祭祀的庄重准备;
在当下,它可能是电影前的爆米花、下班后的一支檀香,或是在开动前定格餐桌的一瞬。

从群体到个人,从繁复到简化,仪式的形态不断被重写。但追问仍在继续:
是谁在规定它的形态?
又是什么让我们仍然渴望秩序与安顿?